Home » SEM » What are Banner Advertisements? – Part 1

With globalization, most companies want to expand beyond local boundaries and make consumers, from all across the globe, aware of their products so as to increase their sales. And the Internet is the best way of achieving this goal without spending a fortune. Moreover, a web presence has become a must have for almost every business – big or small. This is because most people today search for product options on the Internet before actually buying them. So, an Internet presence and Internet advertising have both become hugh markets.

Among various, different kinds of online advertising options one of the oldest options is banner advertising. Chances are that if you have been using the web for even so much as half an hour you would have come across a swarm of banner advertisements.

Banner ads are generally rectangular in shape, and are mostly placed horizontally at the top of the web page. However, you also have banner ads that are square in shape and placed on the left or the right edge of the page. Again, the banner ads could be small or big and you could have multiple banners on the same web page. Most banner advertisements contain rich graphics (including animations, sounds etc) but some are plain text ads too. Through proper use of technology you can change the graphics and animation while staying at the same website and occupying the same space. Hence, it is possible to show different ads in the same space. You can rotate multiple banner advertisements (in the same space) from time to time thus maintaining a fresh look to your webpage. This offers a lot of flexibility to the advertiser both in terms of creativity and in keeping the advertisement looking new.

When a person clicks on the banner ad, he or she is automatically taken to the website of that particular company. What makes them a popular choice among various businesses is the fact that they are able to attract eyeballs very effectively and hence they build traffic to your website.

So, that was some basic stuff on banner advertisements. There is more about banner advertising in the second part of this article.

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