Home » SEO » 'Quantity of content' is also important for SEO – Part 2

Ok, so in the first part of this article you got to know that the quantity of content does matter to the search engines and that a minimum length of 300 words is a must in order to fancy the chances of your web page getting indexed by the search engines.

Taking the discussion further, let me also highlight the fact that a better organized website will generally (or just naturally) have content spread out evenly across each page and will also ensure that each concept / fact is discussed in good detail. In fact, you are better off writing theme based web pages i.e. each web page should discuss just one theme. For example you might have a summary web page (that elaborates what a person can expect on your website) and separate web pages for elaborate discussions on each of the sub topics. This will not only ensure that there is sufficient content on all your web pages but will also render a more clean and organized look to your website.

Plus people generally like things that are more organized and easy to read. Moreover, an organized website is easy to maintain for the web master too. So, give it some good thought and layout your website well before you start coding it and writing content.

Now that I have mentioned about writing the code for the website, let me also introduce you to another concept that is related to the ‘Quantity of content’ - the content to code ratio. The search engines attach importance to ‘Content to code’ ratio. The websites with better content to code ratio are ranked better that those that have too much useless code. But then why would anyone put useless code into his or her web page. Well, no one would put in extra code knowingly but it can happen unknowingly. The culprit in such cases is the WYSIWYG tools (website development tools that generate html for you automatically). If you use a WYSIWYG tool you should ensure that it doesn’t introduce too much useless code. And if it does introduce useless code then make a point to remove such code before you actually launch your website or publish your web pages.

So, remember that quality matters but quantity matters too.

* WYSIWYG – What You See Is What You Get

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