Home » SEO » Strategies » Presentation influences search engine recognition – Part 2

As promised, here is the second part of this article. In this we will deviate a bit from the discussion that we were having in the first part of this article. Instead of discussing the “Face Value” of the website / web pages; here we will delve a bit into the technical part of it. However, it’s not going to be very technical.

Alright, so here we are going to discuss how the design of your website can actually contribute towards SEO (although in an indirect way).

The first thing that I must mention here is that search engine optimization is generally considered to be a very time consuming activity by most web masters. Moreover, the SEO strategies might need to be re-looked at and changed or re-oriented in order to keep getting the best results. Furthermore, a lot of search engine optimization strategies are developed through experimentation and experience.

All of this means that you might need to change your website quite often. Hence, there is a need to be even more disciplined in the design of your website / web pages; so that you don’t end up re-doing your website completely every time a new SEO strategy needs to be implemented on your website. If you can reduce your effort in any way, it would be just great for you.

One of the basic design considerations involves use of stylesheets. A style, in HTML terms, is nothing but a pre-defined format that includes font attributes, color attributes, text attributes, etc that can be generically defined and applied to various elements of an HTML page. This means you could define a style for all the hyperlinks on your website, a different style for different sections on your website, etc. All such styles are easy to define and apply and are generally contained within a single file or stylesheet. A detailed discussion on stylesheets is out of scope for this article but I can assure you that it is very simple and easy to learn and implement.

Now, what that means is that every time you need to change the look and feel of your web pages, you can simply change the styles defined in the stylesheet and easily implement the changes to your website. It’s a very handy feature that can save you a lot of time.

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