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As promised, here is the second part of this article. In this we will deviate a bit from the discussion that we were having in the first part of this article. Instead of discussing the “Face Value” of the website / web pages; here we will delve a bit into the technical part of it. However, it’s not going to be very technical.

Alright, so here we are going to discuss how the design of your website can actually contribute towards SEO (although in an indirect way).

The first thing that I must mention here is that search engine optimization is generally considered to be a very time consuming activity by most web masters. Moreover, the SEO strategies might need to be re-looked at and changed or re-oriented in order to keep getting the best results. Furthermore, a lot of search engine optimization strategies are developed through experimentation and experience. Read more… »

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So, we have seen that quality of content is important from search engine optimization point of view and we have also seen that quantity of content is equally important too. Now, here we talk about the presentation of your web pages and website.

Presentation and the look & feel of the website are equally important. A site that looks good and is well recognized will attach a sense of genuineness to the website. Such websites are generally more successful in attracting loyal traffic for themselves (of course, here we are assuming that the website or the website content does provide value to its visitors). More traffic would in turn translate into better page rankings for your web pages and hence help you attain your search engine optimization objective. Read more… »

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Since most SEO strategies are focused around the use of keywords, these tricks don’t seem to get exhausted. But before that, let me remind you (and I know that we have reminded you about this before too) that keyword over-stuffing is a big-big no. You should not have a keyword density of more than 2% on any page of your website. This is something so important that I can afford to be repetitive in telling you this again and again. Read more… »

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Ok, so here we are yet again discussing another trick that is based on the use of keywords. In this article we are going to discuss a keyword based trick that is usually overlooked by a lot of people.

You must have observed that a lot of people use sub titles or sub headings in their articles and web pages e.g. a website that sells insurance might have a web page that explains various insurance related terms to their readers / prospective-customers. Each of these terms might be used as a sub title or header followed by an explanation of what it means. Now, the general tendency is to use either style sheets or just use the <B> tag for sub-headers and sub-titles. A lot of times people forget that another wonderful category of tags (the header tags) also exist. However, these tags (H1 through to H5) should actually form an integral part of your SEO strategy. This strategy involves including a keyword or two in headings (within the header tags). Read more… »

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We all know that keywords lay at the heart of search engine optimization strategies and hence identifying the right set of keywords is an important activity (and we have discussed this in detail in two other articles on keywords). But your job doesn’t end here; you have to now ensure that you use the keywords in the right way in order to get the maximum results from them.

Let’s start with looking at one of the most popular myths that are associated with the use of keywords – Many people think that stuffing their webpages with keywords will make their web pages more attractive to the search engines. However, this is not true. In fact, most search engines are intelligent enough to recognize keyword stuffing. The search engines either ignore such websites or black list them (remove them from their index). Read more… »

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Pruning the comprehensive list to arrive at the best keywords

In part 1, you have seen how easily a comprehensive list of keywords can be prepared. However, this list is still quite big and needs some pruning down in order to be become usable.

If you have not done it already, you should format this comprehensive list in the form of a table containing the following columns – ‘Keyword/ Key Phrase’, ‘Number of searches’, ‘Priority’ and ‘Overall Rank’.

The next task is to assign a priority (on a scale of 1 to 3) to each of the keywords / key phrases in your comprehensive list. While assigning the priorities, you should hide the ‘number of searches’ column in order to avoid any kind of biasing in assignment of priorities. The priorities, of course, will be based on the relevance of each keyword to your website / products / services. Read more… »

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Preparing the comprehensive list

Most people who run their own website would know the importance of keywords. Those who are not yet familiar with the importance of keywords can read one of the other articles in this section that talk about keywords and their importance.

So, now that we know that the use of proper keywords can do wonders, where (and how) do we find the ‘right keywords’ for our website?

The first step is to think of the audience for your products / services / website-content. In fact, it would be a good idea to sit down with a pen and paper while doing this exercise. Just keep jotting down the various sets of people who would be interested in your products / services etc. Read more… »

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For a website to rank high with the search engines, it must employ some fundamental techniques. The 3 most basic SEO techniques are discussed here (in brief): Read more… »

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