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The first two parts of this article must have given you a good idea about what banner advertisements are and their importance in the world of online advertising. In this part of the article, we move on to discuss how banner ads are made and what you can do in order to make them more effective and derive the maximum from them.

Banner ads can be made using a static image in the form of GIF, JPEG or PNG; or if you want to be more creative and create a unique advertisement for your product or website - you can use either JavaScript or multimedia objects through employing technologies like Java or Flash. They show different images in quick succession thereby building the impression of an animated banner advertisement. These animations are mostly made in the form of GIF. Read more… »

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We have already seen (in part one) that banner advertisements are one of the oldest methods adopted for online advertising. Though most people would already know what a banner looks like, we have also included a bit of basic stuff on banners in the first part of this article. Here we will delve a bit deeper into banner ads.

Though there is no formal classification, banner ads are generally made in eight different sizes - based on their pixel dimensions (A pixel is the smallest unit of a color that is used in composing a picture on the computer or on our television sets). Eight different kind of banner ads are - 486×60 (popularly known as full banner size), 392×72 (this is full banner but with vertical navigation bar), 234×60 (half banner size), 120×240, 125×125 (a square banner), 120×90, 120×60 and 88×31. Read more… »

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With globalization, most companies want to expand beyond local boundaries and make consumers, from all across the globe, aware of their products so as to increase their sales. And the Internet is the best way of achieving this goal without spending a fortune. Moreover, a web presence has become a must have for almost every business – big or small. This is because most people today search for product options on the Internet before actually buying them. So, an Internet presence and Internet advertising have both become hugh markets.

Among various, different kinds of online advertising options one of the oldest options is banner advertising. Chances are that if you have been using the web for even so much as half an hour you would have come across a swarm of banner advertisements. Read more… »

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Over a period of time the number of users taking the benefits of the Internet for marketing their products has risen. If you are someone who wants to join the race then you should first get your basics clear. The chief reason for this is that while the Internet provides a way to earn a hefty income sitting at home, it also requires clarity of vision and hard work. While it provides the liberty to work according to your schedule, it still requires to be treated like a real business for it is a real business. This is the main reason as to why a lot of online businesses crash and burn in the initial stage itself. But if you are serious about your work then perhaps this is the best way to earn money and enjoy your life and all at your disposal. Read more… »

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You might have heard people talk about the number of ‘impressions’ they are getting for their website and how they plan to further bolster that number in order to earn more money from their website.

Yes, ‘impressions’ is indeed one of the most important terms in the Internet marketing arena. In one of my other articles, I have explained the term ‘impressions’ in great detail but here I will just stop with saying that ‘impressions’ is the number of times a page or an ad is loaded (known as page and ad impressions respectively). Also, since most web masters use on-line advertising programs like ‘AdSense’ on their website, we will orient our discussion more towards importance of impressions in such programs. Read more… »

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‘Impressions’ is a term that you would have quite commonly heard in the world of internet marketing. Let’s check what ‘impressions’ means and how people get confused with this term.

Impressions are classified as either page impressions or ad impressions. Here, by page impressions we imply web page impressions. A page impression is used to refer to the number of times a page is loaded in a user’s browser. Similarly, ad impressions are referred to the aggregate number of times ads are shown to a user.

In order to understand this better lets take an example. Consider a website that has 4 web pages. Whenever a particular web page is accessed (loaded) by a person who visits the website – 1 page impression is recorded. Since different webpages could have a different number of users visiting them, the page impressions for each of the webpages of the website could be different. Also, different webpages could be laid out differently and hence contain different numbers of ads. Read more… »

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There are several terms that are related to search engine marketing very closely. For someone who is not very close to the world of Internet marketing, these terms might seem like a riddle. Read more… »

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