Home » 2007 » March

Archive for March, 2007

The first two parts of this article must have given you a good idea about what banner advertisements are and their importance in the world of online advertising. In this part of the article, we move on to discuss how banner ads are made and what you can do in order to make them more effective and derive the maximum from them.

Banner ads can be made using a static image in the form of GIF, JPEG or PNG; or if you want to be more creative and create a unique advertisement for your product or website - you can use either JavaScript or multimedia objects through employing technologies like Java or Flash. They show different images in quick succession thereby building the impression of an animated banner advertisement. These animations are mostly made in the form of GIF. Read more… »

Read Users comments (0)

Affiliate marketing sites use various different compensation models. Most common among them are pay-per-impression (PPI), cost-per-thousand (CPM), pay-per-click (PPC), pay-per-lead (PPL), cost-per-action/acquisition (CPA), pay-per-sale (PPS) and pay-per-phone call (PPP).

In PPI, the publisher gets money from the advertiser or the merchant as per the number of page views and displays (i.e. impressions) of the ad on the affiliate site. CPM is similar to the PPI model as in CPM the affiliate site gets some amount of money for every 1000 impressions of the ad (impressions have been discussed in detail in a separate article). In this model, the merchant often assumes the risk of low-quality traffic generated by the affiliate. Read more… »

Read Users comments (0)

In order to be successful, a website needs to obtain good rankings in major search engines like Google, Yahoo and MSN. And affiliate websites are no exception.

If you optimize your website for search engines, you will get more visitors and more visitors will mean more business which in turn will generate more earnings. The following SEO tips or Search Engine Optimization tips will help you run a better affiliate marketing business.

Be an expert: Your website should act like an expert advisor on the subject or product you are dealing with. Focus on the product and nothing else. Every page should focus on a particular aspect of the product. This way, your site will get good rankings in the search engines and will be useful for the visitors at same time. Read more… »

Read Users comments (0)